With Startup App and Slides App you can build unlimited websites using the online website editor which includes ready-made designed and coded elements, templates and themes. The best place to show this information is the email footer. It is not required but highly recommended to add information about the person who communicates, links to active social media accounts, a link to connect with the support team, and information that can be crucial for viewers to understand the context of the newsletter better. Telephone of the company or mailing address.In practice, they demand companies to feature this information in every email sent to the subscriber: GDPR is created for companies to operate in Europe, whereas CAN-SPAM Act covers requirements for companies to operate in the United States.īoth are in place to protect consumer rights, create an extra layer of trust, and help the company conform to industry standards. These regulations set the rules and establish requirements for commercial messages. Businesses across all niches, regardless of the target audience, age, and product, that use email channels for distribution and communication have to obey laws declared in GDPR and CAN-SPAM Act. The email footer sets a precedent for companies to work in email channels legally. It is just a tiny section at the bottom of the email design. The importance of investing time, money, and effort in creating an effective email footer is not always apparent. With Postcards Email Builder you can create and edit email templates online without any coding skills! Includes more than 100 components to help you create custom emails templates faster than ever before.Įmail footer example from Maze Why Is It Important to Create a High-Quality Email Footer? Finally, we will consider different strategies to implement footers and conclude with 10 creative examples to give you insights into how other brands make the most out of this small yet crucial email element. In this guide, we will explain the basics and importance of a well-designed email footer and go over what to feature to make it legible and valuable for subscribers. This small design element has a vast potential to level up email campaigns. This is a big mistake that most startups and novice email marketers make.ĭo you know that 63% of professional email marketers use the footer to promote their brand, with almost 50% of them bringing extra traffic to their websites? The email footer is so powerful that it can bring around subscribers, saving leads and increasing revenue. What makes an email design transparent and intuitive for subscribers? What reinforces an overall impression with strong messaging? What allows companies to send regulation-compliant emails? The answer to these questions is the email footer.Īn email footer is often overlooked. What is an Email Footer? The Ultimate Guide with ExamplesĮmail Design Nataly Birch and Andrian Valeanu
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